1. Reader purpose comes first
Every page must help a traveler make, verify, or revisit a meaningful Cabo decision. The site does not publish thin pages to create the appearance of scale.
2. Original writing
The publication writes its own comparisons, conclusions, descriptions, captions, and guidance.
It does not copy another publisher’s article, review, ranking, itinerary, caption, or distinctive wording. Secondary travel pages may help identify a question, but they are not the controlling source for a material claim when a primary source exists.
3. Source hierarchy
Use sources in this order:
- government or controlling authority;
- airport, port, carrier, or public-service operator;
- official destination authority;
- a business’s current official page for its own operations;
- qualified primary interview or documented field observation;
- reputable independent reporting;
- secondary travel sites as discovery leads.
4. Current facts
Hours, age and ID rules, reservations, schedules, accessibility, transportation, prices, availability, advisories, weather, and beach conditions are volatile.
Each material claim records:
- exact source page;
- date checked;
- scope;
- volatility;
- next review date; and
- any conflict or limitation.
5. Editorial independence
The publication does not require a hotel, restaurant, bar, club, attraction, tourism organization, or public-facing personality to approve independent editorial coverage.
A subject may submit a factual correction or provide additional public information. It does not receive control over the publication’s conclusion.
6. Reviews and rankings
A ranking or recommendation must show the criteria that produced it.
The publication does not:
- sell an editorial position;
- disguise a paid placement as independent judgment;
- use anonymous review scores as proof;
- fabricate social proof;
- claim to have evaluated every alternative; or
- present a subjective superlative as independently measured fact.
7. Venue and destination promotion
A venue’s published history, slogan, sellout claim, crowd statement, or “best” claim is attributed as venue-provided information. Promotional copy is not repeated as an independent conclusion without additional support.
8. Field observations
A dated FIELD NOTE states the location, date, scope, and limitation. A single observation does not establish permanent service, crowd, safety, accessibility, or operating conditions.
9. Safety boundaries
The publication does not declare a beach, area, venue, road, activity, or destination universally safe. It links to current authorities, states the verification date, distinguishes a general characteristic from current conditions, and avoids individualized legal, medical, immigration, or safety advice.
10. Beach and marine language
- Do not promise suitable swimming.
- Do not use a calm photograph as proof of future conditions.
- Current flags, lifeguards, local authorities, and observed conditions control.
- Technical diving, surf, marine, or rip-current instruction requires qualified sourcing.
11. Accessibility
Accessibility claims require direct current information from the venue, property, operator, qualified contributor, or documented observation.
Do not infer step-free access, restroom access, wheelchair usability, sensory conditions, or service-animal accommodation from a photograph.
12. Photography and video
Published media requires a documented reuse basis. The publication records provenance, license or public-domain basis, attribution, restrictions, capture date, route, caption, and alt text.
The site does not use:
- watermarked previews;
- hotlinks as production images;
- social-media screenshots as site photography;
- images copied from ordinary business pages without a separate reuse basis;
- AI-generated documentary scenes of real places or people;
- generic Cabo context labeled as a specific venue.
13. Recognizable people
Use images respectfully. Avoid unnecessary close-ups of vulnerable, incapacitated, or compromising situations. A valid asset license does not erase separate concerns about misleading endorsement, privacy, minors, or sensitive context.
14. Commercial separation
PAID PARTNER content must be unmistakable. A commercial relationship cannot buy:
- a VERIFIED label;
- an independent ranking;
- removal of a substantiated negative observation;
- competitor exclusion; or
- an unlabeled endorsement.
15. Corrections and updates
Material errors are corrected visibly. Publication, update, verification, and field-observation dates have distinct meanings and are not used interchangeably.
16. Artificial intelligence
AI may support organization, editing, research planning, or internal workflows. It may not be used to fabricate facts, sources, quotations, experiences, current conditions, people, or documentary venue imagery.
17. Approval gate
Calls to action
Related pages
- HOW THE CABO LIFESTYLE LABELS EVIDENCE
- COMMERCIAL RELATIONSHIPS AND DISCLOSURES
- CORRECTIONS AND UPDATE REQUESTS
- PRIVACY POLICY
- ACCESSIBILITY
Source notes
These standards are the publication's operating rules. Their external foundations include current government and operator sources for travel facts, FTC guidance for material commercial relationships, W3C accessibility guidance, and Google Search Central's people-first content principles. Exact source URLs and checked dates are maintained in CURRENT SOURCES FOR FACTS THAT CAN CHANGE and the publication source records.
Freshness control
Review annually and whenever sourcing, commercial, data, media, contributor, or correction practices materially change.